Have you considered monetizing your website or blog? Ads, at least to most people, seem like an obvious choice.
Some folks really have no idea what they’re getting into. They think they’ll make a ton of cash or they overdo it and put ads everywhere.
This is the wrong strategy. Keep reading to find out more about ads and if you should put them on your website.
They’re an Ugly Distraction
This is true. They take focus away from your content. If you just spent hours creating a great piece of content, why place anything on your website that’s going to distract eyes away from it?
So what’s the alternative?
You have a sidebar for a reason. If putting up fugly ads is a concern, throw one in a sidebar. You can also place them below your post, in between your conclusion and the comments section. Some WordPress themes have a dedicated space at the top of the page for small ads as well.
Keep your ads out of the way. Lots of big-name websites place ads in the middle of posts. I don’t recommend this.
The Payout is Small
Expect to make about fifty cents for every 1k page views. This isn’t an exact science but it is roughly the average. And this figure is for Google Adsense.
Other ad networks have higher payouts but also require more traffic. Once you get to the point where you’re seeing fifty thousand or more page hits per month, you’ll have your choice of ad network. You’ll also see a substantial increase in the income you receive from the network.
What does this mean?
It means you should primarily focus on writing quality articles and going after quality readers. Once you’ve built up a solid base of readers and you’re seeing several thousand hits a month, throw up some Google Adsense ads and play around with them.
If you get complaints from readers, move them or just get rid of them entirely. If you’re unhappy with how they look, find another form of monetization that makes you and your audience happy.
Some Final Thoughts
Putting up a couple of ads on your site isn’t going to ruin your reputation or credibility. This is simply not true.
What is true is putting up too many ads will cause you to lose readers. It will make you look greedy and possibly even a fraud. The answer is to just not overdo it.
The best thing about a website is it’s yours and you can play around with monetization and find what works for you.
This isn’t the last post where I’ll be talking about monetization. So check back with us often to become aware of other options.